BlueOcean Blog
Read BlueOcean's Blogs about key topics like brand strategy, brand intelligence, GTM strategy, growth marketing, revenue marketing, AI, & so much more.
BlueOcean Blog
Read BlueOcean's Blogs about key topics like brand strategy, brand intelligence, GTM strategy, growth marketing, revenue marketing, AI, & so much more.
The CMO-CFO Guide: The Impact of Marketing on Revenue
Explore how marketing impacts revenue in the AI Era. Learn about key contributions like lead generation, brand building, and AI insights for growth. Part 2 of a 2-part series, intended to help bring together marketers and financial leaders to tackle challenges associated with modernizing marketing organizations for the AI era.
Generic LLMs Give You Words. Spark™ Gives You Moves
AI assistants are everywhere, but most stop at words. Without real data and context, they’re just confident guesses, and in marketing, guesses don’t cut it.
Spark™ is different. It gives you actionable recommendations you can trust, strategies grounded in evidence, and moves that win in the boardroom.
The Competitive Power of Curiosity in Modern Marketing
Why curiosity might be your most underrated marketing strategy.
In a world of data overload and rapid change, it’s the curious marketers who are driving breakthrough insights and brand growth. Discover how leading teams are turning questions into a competitive edge.
The Hidden Cost of Chasing Performance in B2B Marketing
B2B marketing’s obsession with optimization came at a price: creativity, distinctiveness, and brand impact. Here’s why the smartest brands are rebalancing, and what they’re doing instead.
What Are AI Agents for Marketing? A Practical Guide for Modern Marketers
Marketing teams are under more pressure than ever to do more with less. Enter agentic AI, purpose-built agents that turn data into decisions. This guide breaks down what AI agents really are, how they work, and how teams at SAP, AWS, and Cisco are using BlueOceanAI to 10x their speed and strategy.
Beyond the Hype: The Two Conversations That Really Mattered at Cannes Lions 2025
At Cannes Lions 2025, marketing leaders weren’t just talking tech, they were rethinking what it means to connect. Discover the two conversations that defined the week.
Built on Amazon Bedrock: How BlueOceanAI Is Redefining Marketing with AI Agents
In this new AWS case study, see how top brands like Cisco, Intel, and Roche are using Spark™ to cut marketing costs, speed up execution, and build smarter strategies, fueled by Amazon Bedrock.
Survive or Thrive: Navigating SEO in the age of AI
AI search is changing everything, fast.
This playbook breaks down 10 tactical shifts marketers need to stay visible in a world where clicks are vanishing and summaries rule.
Learn how to structure content for AI, optimize for relevance over rank, and measure success in brand-new ways.
Brand and SEO: Inseparable, Until AI Killed One. Now What?
The SEO + brand strategy you knew is dead. In this report, uncover 6 essential actions to keep your brand visible in the AI era.
From AI-powered ranking shifts to changes in how consumers discover brands, this is your survival guide to the new search landscape.
BlueOcean Celebrates Two Years of Building the Brand Intelligence Category
Two years ago, BlueOcean embarked on a mission to help organizations revolutionize how they make brand marketing decisions.
BlueOcean Raises $30M, Advancing Predictive Brand Intelligence Category
BlueOcean raises $30M in Series B to advance Predictive Brand Intelligence
BlueOcean Unveils New Research on the Power of Audience Connection
BlueOcean unveils new research at B2B Marketing Forum that shows audience connection is strongly correlated with estimated future growth.
BlueOcean Maintains Effective Security, Says Recent SOC2 Report
BlueOcean has maintained effective controls over the security, confidentiality, and availability of its BlueOcean Brand Intelligence platform.
