BlueOcean Blog
Read BlueOcean's Blogs about key topics like brand strategy, brand intelligence, GTM strategy, growth marketing, revenue marketing, AI, & so much more.
BlueOcean Blog
Read BlueOcean's Blogs about key topics like brand strategy, brand intelligence, GTM strategy, growth marketing, revenue marketing, AI, & so much more.
The CMO-CFO Guide: The Impact of Marketing on Revenue
Explore how marketing impacts revenue in the AI Era. Learn about key contributions like lead generation, brand building, and AI insights for growth. Part 2 of a 2-part series, intended to help bring together marketers and financial leaders to tackle challenges associated with modernizing marketing organizations for the AI era.
Employer Brand Equity is Critical, Even When You’re Not Hiring
5 tips for maintaining employer brand even when you may not be hiring. Employer brand metrics are critical for maintaining overall brand health.
Uplevel Campaign Performance – Creative Analysis Beta
Creative Analysis Beta from BlueOcean helps you improve campaign performance and ROI with seamless access to paid media and creative performance insights
Customer Reviews matter to the bottom line
Customer reviews matter. Learn the importance of customer reviews and what marketers can do to encourage customers to advocate for their brand.
Marketer’s dilemma: How to drive short AND long-term goals
Research shows long term brand building drives financial growth. Marketers must prioritize brand building across the funnel with multiple touch points.
Brand Mergers: A Checklist for CMOs
Discover how mergers and acquisitions provide CMOs with a prime opportunity to rethink brand investments. This checklist for marketers going through a merger explores brand strategy evaluation, brand audits, target audience alignment, marketing tactic integration, and effective communication strategies.
3 Strategies to take Business-to-Business to Brand-to-Buyer
Adopting these strategies will transform your brand beyond “business to business” and build a “brand to buyer” relationship. Read on, with the option to download the Report.
BlueOcean Announces Partnership with Material, Vision for Decision Intelligence
BlueOcean host the inaugural CMO Impact Workshop, where they shared their vision for Decision Intelligence, and announced a strategic partnership with Material+.
BlueOcean Announces Improved Social Media Insights
Today, BlueOcean is releasing a number of innovations to improve the insights that impact your social media strategies. Read on to better your approach.
3 Characteristics of Transformational Brands
Agility, accountability, and competence are three components that transform your organization from simply tracking brand to practicing brand intelligence.
The CMO-CFO Guide: The Impact of Marketing on Revenue
Explore how marketing impacts revenue in the AI Era. Learn about key contributions like lead generation, brand building, and AI insights for growth. Part 3 of a 3-part series, intended to help bring together marketers and financial leaders to tackle challenges associated with modernizing marketing organizations for the AI era.
The CMO-CFO Guide: Marketing in the AI Era
Explore the evolving landscape of marketing in the AI Era, from data-driven strategies to the impact of Generative AI. Learn how CMOs and CFOs can navigate this transformation.
Part 1 of a 3-part series, intended to help bring together marketers and financial leaders to tackle challenges associated with modernizing marketing organizations for the AI era.
The CMO-CFO Guide: Growth and Brand Marketing in the AI Era
Learn how CMOs and CFOs can navigate the changes in marketing during the AI era, from data-driven strategies to the impact of Generative AI.
Part 2 of a 3-part series intended to help bring together marketers and financial leaders to tackle challenges associated with modernizing marketing organizations for the AI-Era.
