BlueOcean Blog
Read BlueOcean's Blogs about key topics like brand strategy, brand intelligence, GTM strategy, growth marketing, revenue marketing, AI, & so much more.
BlueOcean Blog
Read BlueOcean's Blogs about key topics like brand strategy, brand intelligence, GTM strategy, growth marketing, revenue marketing, AI, & so much more.
The CMO-CFO Guide: The Impact of Marketing on Revenue
Explore how marketing impacts revenue in the AI Era. Learn about key contributions like lead generation, brand building, and AI insights for growth. Part 2 of a 2-part series, intended to help bring together marketers and financial leaders to tackle challenges associated with modernizing marketing organizations for the AI era.
6 Market Insights For 2024 Planning
To meet the demands of the coming year, the most successful 2024 marketing plan will enable teams to be first and foremost, agile. This article summarizes some of the critical trends and insights for marketers to consider in order to prepare for whatever lies ahead.
Celebrating the Women of BlueOcean
Liza Nebel announced as finalist in 19th Annual Stevie Awards for Women In Business”
BlueOcean COO & co-founder finalist in 19th Annual Stevie® Awards for Women in Business
BlueOcean celebrates the achievements of women employees and thanks them for their hard work on International Women’s Day.
Content marketing still reigns. So how do you win the ultimate crown?
Get tips on how to become a content marketing leader, so you can build content that drives the business and strengthens your brand.
The Growth Lever You Can’t Neglect: Excess SOV
BlueOcean helps brands accelerate Share of Voice and unlock market share growth. Learn the 3 ways to achieve success in this area.
How are marketers pivoting during challenging times?
Read this BlueOcean article on how marketers can successfully pivot when budgets get cut, to more cost effective strategies.
Measuring the impact of brand on revenue growth
With 6,000+ brands analyzed in the BlueOcean platform, our data science team answered the question: what is the impact of brand on revenue growth. Read this article to find out more!
4 Must-Dos for Competitive Insights in a Dynamic World
Discover the pivotal role of competitive intelligence in shaping brand strategies. Gain insights, outsmart competitors, and drive business success.
Uncovering the 3 elements of effective brand building
Research has shown that the three best elements of brands, that are best correlated to brand preference and loyalty, are brand awareness, brand attachment, and brand attitude.
What is Brand Intelligence?
Learn how the category of brand intelligence delivers the insights marketers need to drive business outcomes and improve marketing ROI.
