Brand and SEO: Inseparable, Until AI Killed One. Now What?

The 6 Essential Steps Marketers Must Take to Stay Visible

Not long ago, brand-building and SEO went hand in hand. Great content? Optimized for keywords. Strong brand? Rewarded with domain authority. Marketers knew the rules. We played the game, and we won visibility.

Then AI changed the game.

Generative AI has redefined how people search, discover, and engage with brands. Instead of typing a query into Google, users now ask full questions and get direct answers without ever clicking a link. That means fewer site visits, less organic reach, and a serious threat to how brands have traditionally been found online.

So what now?

The strategies that once guaranteed visibility are no longer enough. But this isn’t the end of SEO or brand building, it’s a new beginning. The marketers who adapt will be the ones who thrive in this new landscape.

• What’s changed
• Why your old SEO playbook is losing ground
• And the six essential steps you must take to stay visible in the AI era

We break it all down in our latest insight:

👉 Brand and SEO: Inseparable—Until AI Killed One. Now What?

If you care about brand relevance, visibility, and growth, this is your must-read for the year.

Don’t let AI bury your brand. Stay ahead of the curve with data-driven insights and actionable strategies.